Business Creation

Prime Design Sweden

The next generation of logistically smart and energy-efficient light equipment.

Prime Design Sweden logo

Prime Design Sweden AB
Grönlingens väg 12
174 62 Sundbyberg
Sweden

The start-up

Prime Design Sweden AB manufactures the next generation of smart logistics and energy-efficient light equipment based on state-of-the-art LED technology. Products like its mobile Baselight self-contained LED light tower help users to minimise logistics and maintenance costs and provide extremely energy-efficient light in all climates. These attributes will be especially well appreciated for challenging situations and tough working environments, such as emergency scenes, construction sites or film sets.

The need

Lighting equipment is often not mobile enough or strong enough to handle demanding situations: most manufacturers have merely put LED-armatures on old designs without fundamentally rethinking them.

The solution

Baselight is a new-generation LED light tower built from the ground up with input from rescue and rental professionals. It uses the latest technologies to create a flexible solution superior to much heavier tower or tripod setups. As the only self-contained lighting system producing 50,000 Lumen from only 420W with a weight of 30 kg, it is ideal for construction sites, maintenance work, military and rescue ops, airports, media, film sets and other events

The value proposition

  • Dimmable light.
  • Easy and safe to operate: no prior training or certification required.
  • Little or no maintenance.
  • Low energy consumption.
  • Simple, cost-effective logistics: low weight plus high lumen output.
  • Small storage space.